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Case Study

GB Ireland Inspires Educational Workshop & Familiarisation Trips

The Brief

Tourism Ireland in conjunction with Failte Ireland wanted to invite buyers from Great Britain to Ireland and in particular the Shannon Region to highlight the product on offer. The objective was to showcase Ireland as a competitive, attractive and high quality Business Tourism destination to key incentive and corporate buyers. The event took place over four days with the first two days based in Adare and Limerick followed by a post-event Fam Trip to a region of the buyers choice. The regions offered for the Fam Trip were Shannon, Ireland South West and Ireland West.

Services Provided Included:

• Venue search and recommendation
• Site inspection
• Entertainment
• Team Building
• Transpotation
• Tour Guides